Wimbledon champion: Carlos Alcaraz seals mega sponsorship deal with one of Emma Raducanu’s backers

Carlos Alcaraz’s growing collection of sponsors has a new addition, after it was confirmed that the Wimbledon champion has signed a mega-money deal with Evian.

Alcaraz is one of the most attractive players for the world’s leading brands to sign up after a sensational start to his career, with his epic French Open final win against Jannik Sinner earlier this month cementing his status as a sporting superstar.

Now the world No 2 has joined Emma Raducanu, Frances Tiafoe and Arthur Fils as an Evian brand ambassador, as he looks to cash in on his remarkable success on the court at the age of just 22.

“Hydration is an important part of my daily routine and I’m excited to work with a brand that celebrates the joy of feeling youthful and full of life. I hope we can inspire others to prioritise their well-being,” said Alcaraz as his Evian deal was confirmed.

Alcaraz adds Evian to a list of sponsors that includes Nike, Babolat, Rolex, BMW, Calvin Klein, and Louis Vuitton, with the scramble to be a part of his story certain to gather momentum in the years to come.

With Roger Federer, Serena Williams and Rafael Nadal leaving the tennis stage following their retirements and Novak Djokovic set to follow them soon into the tennis afterlife, Alcaraz is now the prized asset for any major brand looking to sign up a tennis star.

His beaming smile and clean-cut personality ensure he will provide a guaranteed boost for any brand, with Evian making a shrewd move by signing up the 22-year-old.

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The value of this deal was not disclosed, but it has been suggested that Alcaraz will be offered seven-figure sums for deals of this nature.

Raducanu was also attracting offers of that scale after her 2021 US Open win, but her stock has fallen dramatically over the last four years as she has struggled to replicate the form she showed during that famous run in New York.

There have been suggestions that she has lost some of her big sponsorship deals in recent months, but the press release announcing the Alcaraz deal with Evian confirmed the British star is also still part of their brand ambassador roster.

2025 U.S OPEN

It means Evian will have a doubles dream team playing together at this year’s US Open, after it was confirmed that Alcaraz and Raducanu will team up in this mixed doubles tournament.

A revamped doubles event at this year’s US Open will see a host of big-name stars playing in a tournament that will take place a week before the singles, with Alcaraz and Raducanu’s double act an eye-catching combination.

“She’s gonna be the boss. I’m super excited about it,” said Alcaraz as he spoke about his doubles match-up with Raducanu. “I think it’s going to be great. It was an amazing idea for the tournament.

“I’ve known Emma for a really long time ago, so we know each other. I have a really good relationship with her. We are going to enjoy it, for sure.

“I will try to bring my doubles skill. We will try to win, but obviously it’s going to be really, really fun.

“I was thinking that I couldn’t play better unless it was with Emma. I just asked Emma if she wants to play doubles with me. Yeah, I made that special request.”

Raducanu was also asked about the US Open pairing as she prepared to play at the Eastbourne Open and it was clear that she was excited by the prospect.

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“I’ve known him for years and actually in Wimbledon 2021, it was like kind of the first time I started getting to know him, and I had a good run there and then also again in the US Open in 2021,” she said.

“And I remember he was always playing the day before me and I was playing like the second day of the round. And I would see him win and then I would have the motivation to win and get myself into that position too.