HUGE: Three-Time Consecutive Top Female Athlete Coco Gauff Lands MASSIVE Mercedes-Benz ENDORSEMENT!
Coco Gauff, the American tennis sensation and two-time Grand Slam champion, continues to dominate both sports and business in 2025. For the third consecutive year, she has claimed the title of highest-paid female athlete, according to Sportico.
Gauff, who captured her second Grand Slam singles title at the French Open this year, leads the 2025 rankings with estimated earnings of $31 million, narrowly edging out fellow tennis star Aryna Sabalenka, who earned $30 million. She joins an elite group as one of only four women to surpass $30 million in a single year, alongside Sabalenka, Naomi Osaka, and Serena Williams, per the publication.
The annual list highlights the ongoing surge in women’s sports compensation. All 15 athletes on this year’s list—including Caitlin Clark, Osaka, Simone Biles, and Venus Williams—earned at least $10 million, compared to 11 in 2024 and just six in 2023, Sportico notes. Tennis maintains its stronghold with 10 of the top 15 spots.
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According to Sportico, Gauff’s total earnings include $8 million in prize money, with the remaining $23 million coming from endorsements—a crucial factor in her achievement as the highest-paid female athlete in 2025.
Beyond her on-court success, Gauff has expanded her influence through business ventures. In April 2025, she launched Coco Gauff Enterprises in partnership with WME (William Morris Endeavor), following her departure from Team8, the agency co-founded by Roger Federer.
In an Instagram post announcing the venture, Gauff wrote, “From the moment I first picked up a tennis racket, I’ve always believed my purpose extended far beyond the court. Today, I’m thrilled to announce Coco Gauff Enterprises, a venture that reflects my passion for making an impact—not just in tennis, but in business, philanthropy, and beyond.”
Gauff partners with more than a dozen brands, including New Balance, Miu Miu, Rolex, Bose, Chase Bank, Baker Tilly, and Head. According to Sportico, her deal with New Balance, first signed when she was 14 and renewed in 2022, remains her largest. In 2025, she collaborated with New Balance and Miu Miu on a tennis-inspired apparel collection.
Shortly after the release of the highest-paid female athlete 2025 list, Gauff was named a global brand ambassador for Mercedes-Benz, Tennis.com reports. The automaker announced the partnership on social media, featuring Gauff alongside a Mercedes sedan, stating it was proud to welcome her to its ambassador program.
In addition to endorsements, Gauff has invested in Unrivaled, a women’s basketball startup league, as AFROTECH™ previously reported. She said at the time, “I’m thrilled to be joining Unrivaled as an investor. Basketball is one of my favorite sports, and the chance to support a league that’s redefining the game is exciting. I look forward to being part of this movement and helping elevate women’s sports.”
